The question asked in the title of this article has become more important over the last few years. With the economic downturn of 08, and the slow recovery, marketing and advertising budgets have become far thinner. Not to mention the options for spending your all-important marketing dollars. After all, a lot has changed, not just because of the economy, but because of technology too. There was a time when getting an ad in the yellow pages was vital. Now, however, it’s often a waste of money.
This is the segment of questions and answers forum. Any member can participant and the easiest way to join in is to ask a question. However, answering question gives you more milage as you get to showcase your expertise. It will take more effort, research, time but the payoff is enormous.
You could connect your Twitter and Purchase Aged LinkedIn Accounts – though take care to ensure that the content you syndicate from Twitter to LinkedIn is relevant for your network there.
There are some ways you can take to promote your website through social networking sites. The first way to mention here is to make the best use of the pages the websites have to offer. On each of these pages, you can put a link that leads people to your website. In order to let people know what kind of website you have, it is necessary for you to write some brief information about your site.
I know I sound like a broken record, but remember that networking is a process. When you connect with people on other social networking platforms besides LinkedIn, you give them a chance to get to know you better. Once people become familiar with you they will feel more comfortable giving you referrals. They may even feel comfortable enough with you to become a client themselves. In the final analysis, isn’t that what we all want?
That in turn will potentially bring more traffic back to your website so people can read about your products and services an ultimately those visitors may become customers, clients or strategic partners.
Identify 10 thought leaders in your industry who share high quality content which is valuable to your clients. Include friends and partners who will help you by cross promoting. Connect with them on LinkedIn, follow them on Twitter, join their Google or Triberr groups. Set up a process to review their content and re-post to your network.
Overall, when using LinkedIn for professional networking, you want to always personalize whatever you can. A great way to go about that is to ask yourself first, what would I ask or how would I act if we were meeting or talking in person.